We are excited to announce that V@AMSTERDAM is rebranding!

We’re getting very close to the official launch of V. at The City … I thought that it would be a good time to update everyone on where V@AMSTERDAM is going and what you can expect next.

First, the launch of our new name “V. at The City” reflects V@AMSTERDAM’s growth. Over the last few months we’ve poured our hearts and souls into the rebranding, we’re very happy with it and are confident that you will be too.

Along with the V. at The City launch, we’ll be rolling out the changes on our social media and online spaces by launching our new website www.vatthecity.com.

We have already designed a new logo. The V@AMSTERDAM logo was created 4 years ago. It worked for a long time and we’re sad to see it go … but we’re even more excited to bring in the new.

The new V. at The City logo represents change, growth, handcraft, design, and the city, as the source of inspiration. In our logo design, the combination of handwriting and modern lettertype reflects on our effort to turn traditional crafts into contemporary design.

We have already begun the process of switching out the old logo with the new one. Let us know what you think … we’re pretty happy with it and hope you are too.

The Launch of our new website and concept is going to take place at the VT Wonen & Design Fair on October 5th at 6 PM.

Of course, and as always, if you have any questions, comments, or just want to chat, let us know … we’ll keep you updated as we move forward with  the launch.

Thank you.